#murraytweetindex

The #murraytweetindex is published by communications consultancy Murray and measures journalists across six parameters to capture their popularity, the quality of engagement and level of activity. A composite index was then created to rank overall positions.

Top 100

Top 100 Banner

This research shows us the journalists who are most successfully reaching out on Twitter and engaging with their readers and listeners.

Biggest Gainers

vs 2014

US Correspondent, RTE CAITRIONA PERRY Columnist/Presenter, Irish Times/RTE KEN EARLY Editor, Richard Oakley RICHARD OAKLEY Deputy Business Editor, Irish Times DOMINIC COYLE Columnist, Sunday Independent CAROL HUNT GAIN
  1. 218 Carol Hunt @carolmhunt

    Columnist, Sunday Independent

  2. 191 Dominic Coyle @ITdominiccoyle

    Deputy Business Editor, Irish Times

  3. 143 Richard Oakley @roakleyst

    Editor, The Times (Ireland)

  4. 131 Ken Early @kenearlys

    Columnist/Presenter, Irish Times/RTÉ

  5. 117 Caitriona Perry @caitrionaperry

    US Correspondent, RTÉ

Category Winners

In addition to the overall rankings, the research ranked journalists’ influence on Twitter in a range of different categories, category winners included:

Total Followers

Total Followers vs TOTALS 1,973,342 2,263,895 14.7% UP 2014 2015

The reach of Irish journalists is increasing as total followers of the top 100 increases by over 290,000 in the past year.

6 Parameters

Top ranking journalists across each of the 6 parameters measured:

High profile journalists on Twitter can play an important role in extending the reach of their outlet’s stories and introducing content to new audiences.

Media Outlets

The research reviewed which media outlets had most journalists in the top 100.

Media Type Graph MEDIA TYPE ONLINE - 4% RADIO - 22% TV - 17% PRINT - 57%

Most Tweeters in Top 100

  1. RTÉ
    21
  2. Irish Times
    18
  3. Independent News & Media
    15
  4. Newstalk
    8
  5. Sunday Business Post
    4
  6. Sunday Times
    4
  7. Irish Examiner
    3
  8. journal.ie
    2
  9. TV 3
    2
  10. Today FM
    2
  11. UTV Ireland
    1
  12. Daily Mail
    1
  13. The Irish Sun
    1
  14. Irish Daily Star
    1

Not surprisingly, given its scale, RTE has the most journalists in the top 100, with the second placed Irish Times just pipping Independent News & Media into third place.

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  4. Data used in the compilation of this Data

    The single purpose of this website is to deliver an analysis of Irish Media Journalists as a measure of their possible influence on Twitter.

    The data used in this research was compiled from publicly available information on Twitter profiles using Twitonomy analytics (www.twitonomy.com). Data was collected for the Twitter profiles during the period from 1st January 2015 until 30th September 2015. The analysis was based on the previous 3,200 tweets that the user had made (or if the user had yet to make 3,200 tweets then all their tweets to date). The information was gathered and processed in good faith and based on our assessment of the relevant journalists who should be considered. Any questions, comments or suggestions for improvement or inclusion in next year’s index should be sent to tweetindex@murraygroup.ie

    Any photographic images used for each Twitter Account profiled on the Site are the publicly available profile pictures uploaded to their Twitter Account and fed into the Site via a live feed from the Twitter API and have in no way been altered by the owners of the Site.

  5. Requests for Data Removal

    If you are a journalist featured on this website and for some reason you wish to have your details removed, please confirm to us in writing by emailing us at tweetindex@murraygroup.ie or by regular post to the address of the owners of the site above. We will endeavour to complete any requests from any featured journalist to remove their details within 2 working days of receipt of the request (subject to confirmation of the identity of the person making the request).

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